What Are We About?

We are a clothing brand, fueled by the intersection of golden age hip hop and Pan Africanism.

We create clothing, preserve, and highlight all that is relative, culturally progressive, dynamic and remarkable about the diaspora in hopes it will help empower by connecting those to their historical majesty and divine essence which is often censored, and greatly diverted by the media and self-destruction presenting itself as hip hop.

“Respect the Essence, 93 til” is our lingo.

“Our children may learn about the heroes of the past. Our task is to make ourselves the architects of the future.”

-Jomo Kenyatta

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